Business Development Manager (BDM) assists eXii users in the creation of marketing campaigns and then helps to measure their success. BDM allows users to ‘flag’ individual parties or groups as targets for any given campaign. Segmentation can be at any level of data held on any database available to eXii. The flags can then be tracked and monitored to assess campaign success.
Financial Services Companies are generally poor at measuring the market's reaction to specific marketing campaigns. The knowledge delivered by Business Development Manager will feed intelligent marketers with the information they need for an altogether more strategic approach to the marketing of products and services in this highly competitive market.
A key characteristic of the eXii driven organisation is its ability to bring new products to market with breathtaking speed. This speed alone is not enough to guarantee commercial success – it must be tied to well conceived marketing programmes and effective sales follow-up.
The sequence of events is therefore circular: strategic planning, tactical campaigning, response qualification, sales follow-up, conversion, review and then back to strategic planning. Most of today's financial services companies are both slow to bring new products to market, and then ill equipped to interrogate their marketing activity. That's why eXii – and Business Development Manager in particular – delivers competitive advantage. It fills the knowledge gap. eXii powered companies learn how to improve marketing effectiveness, others simply guess.
eXii brings the technology, while Business Development Manager brings the facility to make this happen. Easy to use and developed with the commercial needs of the business and its customers uppermost in mind, eXii puts you back in control of your business.